Category Archives: Facebook Advertising

Facebook ad Relevance Score – what everybody ought to know

Facebook ad Relevance Score – what everybody ought to know

Are you running Facebook ads? Do you know which Facebook metrics to focus on? By understanding Facebook ad Relevance Score, you’ll be able to better measure the effectiveness of your campaign and subsequently make better adjustments to improve their performance. In this article you’ll learn exactly what Relevance Score is, why it’s so important and… Continue Reading

27 key Facebook advertising metrics, defined

27 key Facebook advertising metrics, defined

Are you running Facebook ads? Do you want to better understand your results? By knowing these key Facebook advertising metrics, you’ll be able to better interpret your results and improve your campaign performance. In this article you’ll discover 27 different Facebook advertising metrics, exactly what they are and how to use them. Categorising Facebook advertising… Continue Reading

How to setup Facebook conversion tracking – 6 simple steps

How to setup Facebook conversion tracking – 6 simple steps

Do you track the results of your Facebook campaigns? Are you using the old conversion code that’s about to be phased out? Setting up Facebook’s conversion tracking will let you track your return on investment (ROI) down to the penny. In this article, you’ll discover how to set up and install conversion tracking using the new… Continue Reading

5 creative ways to target your ideal customer with Facebook ads

5 creative ways to target your ideal customer with Facebook ads

Are you using Facebook advertising for your business? The single biggest Facebook advertising challenge I hear from business owners is that they don’t know how to use Facebook’s ad targeting to focus in on their ideal customer. In this article you’ll learn 5 creative ways to target your ideal customer, these methods go beyond just… Continue Reading

How to setup and install the new Facebook Pixel (Updated 2017)

How to setup and install the new Facebook Pixel (Updated 2017)

Are you using the Facebook Pixel correctly? All the work you do researching and setting up a new Facebook ad campaign can be worthless if you aren’t tracking the results and then optimising the campaign. If you don’t install the correct tracking then you’re flying blind. You won’t know if your campaign is delivering the… Continue Reading