I’m a Facebook ads strategist, blogger, speaker and founder of digital marketing agency Gecko Squared. We work with SMEs to generate leads and increase sales through Facebook advertising and paid search.

This blog is all about Facebook advertising, with a focus on the latest tried and tested tips, how-tos and strategies that we use at the agency.

  • If you’re completely new to Facebook advertising click here, here and here to read articles on the core campaign structure, how to choose the right advertising objective and how to set your ad budget.
  • If you’ve already started with Facebook advertising but aren’t seeing the results you expected click here for the 5 most common Facebook advertising mistakes. Then, click here to book a free Facebook advertising strategy session.
  • If you want to work with me and my team, click here to see how we can help with your Facebook advertising or search engine marketing.

I’ve also been featured on industry publications such as Social Media Examiner and Social Media Today.

A bit more about me

I’m an entrepreneur from Cardiff, Wales. In 2012, I started an app development agency building apps for clients as well as launching our own. Having moved on from that business due to my co-founder taking up a role at  his family business, in 2014, I founded Gecko Squared. I took a different approach and unlike most digital marketing agencies, we focus exclusively on paid media, specialising in Facebook advertising and Google AdWords.

We work primarily with small and mid-size business owners, helping them grow their business, while allowing them to focus on providing an amazing product or service. We’ve worked with local service businesses, eCommerce companies, consultants, best-selling authors, and national charities.


Thanks for taking the time to read this, I love hearing from the visitors to my blog, hit me up on Twitter @charlielawrance and say “Hi”