Can’t decide between using the Traffic objective or Conversion objective for your Facebook ads? Not sure where to start? In this article, you’ll discover when to use each objective to deliver the best results. Why objectives matter? The objective you set when you create your campaign has a huge impact on your results. It is… Continue Reading
Are you considering advertising your business on Facebook or Instagram? But maybe you’re not sure how to get the best start for your business? In this article, I’ll guide you through the 5 most important things you need to know before you start Facebook ads and launch your first ad campaigns, boosting your chances of… Continue Reading
Are you using Lookalike audiences? Do you find yourself wondering how Facebook’s updates to Lookalike audiences will affect the audiences you’ve already created? In this article, I’ll walk you through the new changes that have been made to the process of creating Lookalike audiences and the 4 different types you should include in your advertising.… Continue Reading
Want to increase your Facebook ad effectiveness? Are seeing the results you want from your campaigns? In this article, you’ll discover the 7 Facebook ad mistakes that are reducing the effectiveness of your campaigns, costing you the success you deserve, and how to fix them. Facebook advertising is now more complex than ever Facebook is… Continue Reading
How to generate leads or sales fast, with Facebook ads. Do you want to generate leads or sales for your business fast? Are you running ads targeted at your website traffic? In this article, you’ll discover exactly how to create a campaign that laser-targets the hottest temperatures of the audience to generate leads or sales… Continue Reading
Do you want to decrease your cost per conversion? Are you finding yourself updating ads all the time? In this article, I’ll walk you through how to use Facebook’s new Multiple Text Optimisation feature to improve your ability to test and consequently increase your results. Why testing your ads is so important There are two… Continue Reading
Are you ready to start generating profitable leads or sales from your Facebook ads? Does your targeting already include people that already know your business? In this article, you’ll discover how to create a Facebook ad campaign that targets people that have already engaged with your business. Understanding the Facebook ad funnel Before we begin breaking down how to create this type of Facebook ad campaign, you… Continue Reading
Interested in generating more leads from Facebook? Ever considered using Messenger ads? In this article, you’ll learn how to create Messenger based ad campaigns to successfully generate new leads for your business. What are Messenger ads? Before we take a look at Messenger ad campaigns, it is worth noting that this article isn’t about the Messenger ad placement option or how to build Messenger… Continue Reading