How to measure your Facebook Return on Ad Spend (ROAS)

How to measure your Facebook Return on Ad Spend (ROAS)

Struggling to measure your Facebook advertising Return on Ad Spend (ROAS)? Want to better understand your results? In this article you’ll discover how to effectively measure your Facebook Return-On-Ad-Spend (ROAS) so you can assess the impact of your Facebook advertising on your business.  What is Return On Ad Spend? Return on Ad Spend (ROAS) is… Continue Reading

How to analyse your Facebook ad performance using the CRFC Method

How to analyse your Facebook ad performance using the CRFC Method

Are you analysing your Facebook ad performance on an on-going basis?  It’s the most important campaign management activity, as it allows you to recognise ad fatigue and adjust your campaigns accordingly.  In this article you’ll discover how to analyse your Facebook ad performance using four core metrics, known as the CRFC Method. Analyse ROAS before… Continue Reading

Facebook Custom Audience: How to Clone Your Customers

Facebook Custom Audience: How to Clone Your Customers

Want to increase the effectiveness of your Facebook ads? Looking for better quality audiences to show your ads to? Lookalike audiences built from a source audience of your best customers allow you to find highly targeted, responsive audiences. In this article, you’ll discover how to clone your best customers by combing Facebook’s custom audience feature… Continue Reading

4 Ways To Combat Facebook Ad Fatigue To Ensure Campaign Success

4 Ways To Combat Facebook Ad Fatigue To Ensure Campaign Success

If your Facebook ad campaigns went from working to failing, it is probably because of ad fatigue. If they are decreasing in effectiveness… …And you want to improve your results and get them back on track. Keep reading, because in this article you’ll discover how ad fatigue reduces campaign performance and what you can do… Continue Reading

9 Advanced Facebook Advertising Tips You Need to Try Right Now

9 Advanced Facebook Advertising Tips You Need to Try Right Now

There are 897,000,000 search results on Google for Facebook advertising tips. Which is a lot! I’m sure you’d agree with me when I say… …There’s more than enough content on this topic. However, these aren’t just your basic Facebook advertising tips that you’ll find in the majority of those articles. We’ve compiled 9 advanced Facebook… Continue Reading

7 Ways to Remarket Your Website Traffic with Facebook Ads

7 Ways to Remarket Your Website Traffic with Facebook Ads

Do you have website traffic? Want to generate better results from your Facebook advertising? By creating website custom audiences you can easily target the people that have visited your website. In this article you’ll discover 7 different types of website custom audience that you can use to generate new sales or leads from your website… Continue Reading