7 Ways to Remarket Your Website Traffic with Facebook Ads

7 Ways to Remarket Your Website Traffic with Facebook Ads

Do you have website traffic? Want to generate better results from your Facebook advertising? By creating website custom audiences you can easily target the people that have visited your website. In this article you’ll discover 7 different types of website custom audience that you can use to generate new sales or leads from your website… Continue Reading

Facebook ad Relevance Score – what everybody ought to know

Facebook ad Relevance Score – what everybody ought to know

Are you running Facebook ads? Do you know which Facebook metrics to focus on? By understanding Facebook ad Relevance Score, you’ll be able to better measure the effectiveness of your campaign and subsequently make better adjustments to improve their performance. In this article you’ll learn exactly what Relevance Score is, why it’s so important and… Continue Reading

27 key Facebook advertising metrics, defined

27 key Facebook advertising metrics, defined

Are you running Facebook ads? Do you want to better understand your results? By knowing these key Facebook advertising metrics, you’ll be able to better interpret your results and improve your campaign performance. In this article you’ll discover 27 different Facebook advertising metrics, exactly what they are and how to use them. Categorising Facebook advertising… Continue Reading

How to setup Facebook conversion tracking – 6 simple steps

How to setup Facebook conversion tracking – 6 simple steps

Do you track the results of your Facebook campaigns? Are you using the old conversion code that’s about to be phased out? Setting up Facebook’s conversion tracking will let you track your return on investment (ROI) down to the penny. In this article, you’ll discover how to set up and install conversion tracking using the new… Continue Reading