Category Archives: Facebook Ad Metrics

How to analyse your Facebook ad performance using the CRFC Method

How to analyse your Facebook ad performance using the CRFC Method

Are you analysing your Facebook ad performance on an on-going basis?  It’s the most important campaign management activity, as it allows you to recognise ad fatigue and adjust your campaigns accordingly.  In this article you’ll discover how to analyse your Facebook ad performance using four core metrics, known as the CRFC Method. Analyse ROAS before… Continue Reading

4 Ways To Combat Facebook Ad Fatigue To Ensure Campaign Success

4 Ways To Combat Facebook Ad Fatigue To Ensure Campaign Success

If your Facebook ad campaigns went from working to failing, it is probably because of ad fatigue. If they are decreasing in effectiveness… …And you want to improve your results and get them back on track. Keep reading, because in this article you’ll discover how ad fatigue reduces campaign performance and what you can do… Continue Reading

Facebook ad Relevance Score – what everybody ought to know

Facebook ad Relevance Score – what everybody ought to know

Are you running Facebook ads? Do you know which Facebook metrics to focus on? By understanding Facebook ad Relevance Score, you’ll be able to better measure the effectiveness of your campaign and subsequently make better adjustments to improve their performance. In this article you’ll learn exactly what Relevance Score is, why it’s so important and… Continue Reading

27 key Facebook advertising metrics, defined

27 key Facebook advertising metrics, defined

Are you running Facebook ads? Do you want to better understand your results? By knowing these key Facebook advertising metrics, you’ll be able to better interpret your results and improve your campaign performance. In this article you’ll discover 27 different Facebook advertising metrics, exactly what they are and how to use them. Categorising Facebook advertising… Continue Reading