Category Archives: Facebook Ad Tracking

How to setup Facebook conversion tracking – 6 simple steps

Written by Charlie Lawrance - 04/02/17 - 6 Comments

Do you track the results of your Facebook campaigns? Are you using the old conversion code that’s about to be phased out? Setting up Facebook’s conversion tracking will let you track your return on investment (ROI) down to the penny. In this article, you’ll discover how to set up and install conversion tracking using the new… Continue Reading

How to setup and install the new Facebook Pixel (Updated 2020)

Written by Charlie Lawrance - 17/09/16 - 21 Comments

Are you using the Facebook Pixel correctly? All the work you do researching and setting up a new Facebook ad campaign can be worthless if you aren’t tracking the results and then optimising the campaign. If you don’t install the correct tracking then you’re flying blind. You won’t know if your campaign is delivering the… Continue Reading