Category Archives: Facebook Advertising

Facebook Custom Audience: How to Clone Your Customers

Facebook Custom Audience: How to Clone Your Customers

Want to increase the effectiveness of your Facebook ads? Looking for better quality audiences to show your ads to? Lookalike audiences built from a source audience of your best customers allow you to find highly targeted, responsive audiences. In this article, you’ll discover how to clone your best customers by combing Facebook’s custom audience feature… Continue Reading

4 Ways To Combat Facebook Ad Fatigue To Ensure Campaign Success

4 Ways To Combat Facebook Ad Fatigue To Ensure Campaign Success

If your Facebook ad campaigns went from working to failing, it is probably because of ad fatigue. If they are decreasing in effectiveness… …And you want to improve your results and get them back on track. Keep reading, because in this article you’ll discover how ad fatigue reduces campaign performance and what you can do… Continue Reading

9 Advanced Facebook Advertising Tips You Need to Try Right Now

9 Advanced Facebook Advertising Tips You Need to Try Right Now

There are 897,000,000 search results on Google for Facebook advertising tips. Which is a lot! I’m sure you’d agree with me when I say… …There’s more than enough content on this topic. However, these aren’t just your basic Facebook advertising tips that you’ll find in the majority of those articles. We’ve compiled 9 advanced Facebook… Continue Reading

Facebook ad Relevance Score – what everybody ought to know

Facebook ad Relevance Score – what everybody ought to know

Are you running Facebook ads? Do you know which Facebook metrics to focus on? By understanding Facebook ad Relevance Score, you’ll be able to better measure the effectiveness of your campaign and subsequently make better adjustments to improve their performance. In this article you’ll learn exactly what Relevance Score is, why it’s so important and… Continue Reading