Category Archives: Facebook Advertising

4 Ways to Implement Facebook Automated Rules

4 Ways to Implement Facebook Automated Rules

Are you spending too much time managing your Facebook ad campaigns?  Want to save time and manage your campaigns more efficiently? In this article, I’ll walk you through how to use Facebook automated rules to reduce the amount of time you spend managing campaigns, which could instead be spent on your actual business.  The main challenge of running Facebook ads  The two main aspects of Facebook advertising are: the setup and… Continue Reading

5 Ways to Target People with Facebook Ads

5 Ways to Target People with Facebook Ads

Want to improve your Facebook ad performance?  In this article, you’ll discover the top five ways you can target people with Facebook ads.   Get ready to learn how to target your exact audience and find out if you are you maximising the full targeting capabilities of the Facebook ad platform. Understanding Facebook ad targeting  Before we delve… Continue Reading

How to measure your Facebook Return on Ad Spend (ROAS)

How to measure your Facebook Return on Ad Spend (ROAS)

Struggling to measure your Facebook advertising Return on Ad Spend (ROAS)? Want to better understand your results? In this article you’ll discover how to effectively measure your Facebook Return-On-Ad-Spend (ROAS) so you can assess the impact of your Facebook advertising on your business.  What is Return On Ad Spend? Return on Ad Spend (ROAS) is… Continue Reading

How to analyse your Facebook ad performance using the CRFC Method

How to analyse your Facebook ad performance using the CRFC Method

Are you analysing your Facebook ad performance on an on-going basis?  It’s the most important campaign management activity, as it allows you to recognise ad fatigue and adjust your campaigns accordingly.  In this article you’ll discover how to analyse your Facebook ad performance using four core metrics, known as the CRFC Method. Analyse ROAS before… Continue Reading

Facebook Custom Audience: How to Clone Your Customers

Facebook Custom Audience: How to Clone Your Customers

Want to increase the effectiveness of your Facebook ads? Looking for better quality audiences to show your ads to? Lookalike audiences built from a source audience of your best customers allow you to find highly targeted, responsive audiences. In this article, you’ll discover how to clone your best customers by combing Facebook’s custom audience feature… Continue Reading

4 Ways To Combat Facebook Ad Fatigue To Ensure Campaign Success

4 Ways To Combat Facebook Ad Fatigue To Ensure Campaign Success

If your Facebook ad campaigns went from working to failing, it is probably because of ad fatigue. If they are decreasing in effectiveness… …And you want to improve your results and get them back on track. Keep reading, because in this article you’ll discover how ad fatigue reduces campaign performance and what you can do… Continue Reading