Category Archives: Facebook Advertising

How To Use Facebook’s Campaign Budget Optimisation Feature

How To Use Facebook’s Campaign Budget Optimisation Feature

Are you aware that one of the biggest fundamental changes to Facebook advertising in years is about to happen?  Have you ever heard of campaign budget optimisation (CBO)?  In this article, we’ll go over how to use the new CBO setting to create advertising campaigns for your business.  Facebook Ad Campaign Structure  Before covering exactly what CBO is, let’s first look at the campaign… Continue Reading

How to Use Omnipresent Facebook Ads for Better Content Distribution

How to Use Omnipresent Facebook Ads for Better Content Distribution

Are you ready to see better results from your Facebook ads?  Have you been using the Reach objective?  In this article, you’ll discover how using the Reach objective with omnipresent ads can work to consistently put your business in front of your target audience.  The Reach objective is massively underutilized  It’s probably not new to hear that Facebook advertising is more complicated than ever right… Continue Reading

7 Types of Facebook Ad Campaign To Market Your Business

7 Types of Facebook Ad Campaign To Market Your Business

Have you considered Facebook ads?  Not sure about where to start?  In this article, you’ll learn 7 different ways you can use Facebook ads to market your business.  The best marketing channel to get your message in front of the right people at the right time  I’m sure you’re fully aware of the absolute powerhouse that is Facebook, second to only Google… Continue Reading

4 Ways to Implement Facebook Automated Rules

4 Ways to Implement Facebook Automated Rules

Are you spending too much time managing your Facebook ad campaigns?  Want to save time and manage your campaigns more efficiently? In this article, I’ll walk you through how to use Facebook automated rules to reduce the amount of time you spend managing campaigns, which could instead be spent on your actual business.  The main challenge of running Facebook ads  The two main aspects of Facebook advertising are: the setup and… Continue Reading

5 Ways to Target People with Facebook Ads

5 Ways to Target People with Facebook Ads

Want to improve your Facebook ad performance?  In this article, you’ll discover the top five ways you can target people with Facebook ads.   Get ready to learn how to target your exact audience and find out if you are you maximising the full targeting capabilities of the Facebook ad platform. Understanding Facebook ad targeting  Before we delve… Continue Reading

How to measure your Facebook Return on Ad Spend (ROAS)

How to measure your Facebook Return on Ad Spend (ROAS)

Struggling to measure your Facebook advertising Return on Ad Spend (ROAS)? Want to better understand your results? In this article you’ll discover how to effectively measure your Facebook Return-On-Ad-Spend (ROAS) so you can assess the impact of your Facebook advertising on your business.  What is Return On Ad Spend? Return on Ad Spend (ROAS) is… Continue Reading

How to analyse your Facebook ad performance using the CRFC Method

How to analyse your Facebook ad performance using the CRFC Method

Are you analysing your Facebook ad performance on an on-going basis?  It’s the most important campaign management activity, as it allows you to recognise ad fatigue and adjust your campaigns accordingly.  In this article you’ll discover how to analyse your Facebook ad performance using four core metrics, known as the CRFC Method. Analyse ROAS before… Continue Reading