Facebook Advertising Archives - Page 2 of 4 - Charlie Lawrance

Category Archives: Facebook Advertising

7 Types of Facebook Ad Campaign To Market Your Business

7 Types of Facebook Ad Campaign To Market Your Business

Have you considered Facebook ads?  Not sure about where to start?  In this article, you’ll learn 7 different ways you can use Facebook ads to market your business.  The best marketing channel to get your message in front of the right people at the right time  I’m sure you’re fully aware of the absolute powerhouse that is Facebook, second to only Google… Continue Reading

4 Ways to Implement Facebook Automated Rules

4 Ways to Implement Facebook Automated Rules

Are you spending too much time managing your Facebook ad campaigns?  Want to save time and manage your campaigns more efficiently? In this article, I’ll walk you through how to use Facebook automated rules to reduce the amount of time you spend managing campaigns, which could instead be spent on your actual business.  The main challenge of running Facebook ads  The two main aspects of Facebook advertising are: the setup and… Continue Reading

5 Ways to Target People with Facebook Ads

5 Ways to Target People with Facebook Ads

Want to improve your Facebook ad performance?  In this article, you’ll discover the top five ways you can target people with Facebook ads.   Get ready to learn how to target your exact audience and find out if you are you maximising the full targeting capabilities of the Facebook ad platform. Understanding Facebook ad targeting  Before we delve… Continue Reading

How to measure your Facebook Return on Ad Spend (ROAS)

How to measure your Facebook Return on Ad Spend (ROAS)

Struggling to measure your Facebook advertising Return on Ad Spend (ROAS)? Want to better understand your results? In this article you’ll discover how to effectively measure your Facebook Return-On-Ad-Spend (ROAS) so you can assess the impact of your Facebook advertising on your business.  What is Return On Ad Spend? Return on Ad Spend (ROAS) is… Continue Reading

How to analyse your Facebook ad performance using the CRFC Method

How to analyse your Facebook ad performance using the CRFC Method

Are you analysing your Facebook ad performance on an on-going basis?  It’s the most important campaign management activity, as it allows you to recognise ad fatigue and adjust your campaigns accordingly.  In this article you’ll discover how to analyse your Facebook ad performance using four core metrics, known as the CRFC Method. Analyse ROAS before… Continue Reading

Facebook Custom Audience: How to Clone Your Customers

Facebook Custom Audience: How to Clone Your Customers

Want to increase the effectiveness of your Facebook ads? Looking for better quality audiences to show your ads to? Lookalike audiences built from a source audience of your best customers allow you to find highly targeted, responsive audiences. In this article, you’ll discover how to clone your best customers by combing Facebook’s custom audience feature… Continue Reading